Cheugy
Cheugy ( CHOO-gee) is an American neologism coined in 2013 as a pejorative description of lifestyle trends associated with the early 2010s. This aesthetic has been described as “the opposite of trendy” or “trying too hard”. The term has been used positively by some who identify with the aesthetic.
People who are cheugy are referred to as cheugs. Things described as cheugy include “mom jeans”, “live, laugh, love signs”, “Minion memes”, and “anything that says ‘girl boss’ on it”. While it has been compared to being basic, some sources have suggested that it is “not quite ‘basic’”. The Evening Standard said that “the cheug’s logical archnemesis is probably the hipster”.
