Tag

Modes of Persuasion

Ethos, pathos, and logos are referred to as the three modes of persuasion.

Ethos is a way of convincing your audience of your credibility as a writer. Some credibility can be, in a way, built-in. Level of education in relation to the topic may provide some built-in ethos.
Most simply, pathos is the appeal to our human emotions. We’re more often moved by our emotions than by logic or common sense, so pathos is a powerful mode of persuasion.
Logos is the appeal to our logical side. Logos is about the facts we present in our writing and the logical manner in which we present our ideas.

Ethos, pathos, and logos are referred to as the three modes of persuasion.

Ethos is a way of convincing your audience of your credibility as a writer. Some credibility can be, in a way, built-in. Level of education in relation to the topic may provide some built-in ethos.
Most simply, pathos is the appeal to our human emotions. We’re more often moved by our emotions than by logic or common sense, so pathos is a powerful mode of persuasion.
Logos is the appeal to our logical side. Logos is about the facts we present in our writing and the logical manner in which we present our ideas.