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Business

BDR

A Business Development Representative (BDR) finds new business opportunities for a company by identifying potential customers and generating qualified leads. BDRs are often the first point of contact for potential customers. 

Responsibilities

  • Prospecting: Research companies and people that match the company’s ideal customer profile 
  • Lead qualification: Ensure the quality of leads 
  • Building relationships: Build face-to-face relationships and connect with influencers 
  • Creating campaigns: Develop email campaigns and personalized connection requests on social media 
  • Following up: Follow up with leads and create opportunities for sales and marketing representatives 

Skills 

  • Communication: Strong verbal and written communication skills
  • Organization: Excellent time management and organization skills
  • Adaptability: Ability to work well under pressure and adapt to new situations
  • Active listening: Good at listening to others and understanding their needs
  • Persistence: Persistent in pursuing leads and building relationships

Education and experience 

  • Bachelor’s degree in business, communications, or a related industry
  • 1-3 years experience in any sales industry department
  • Knowledge of basic sales and marketing software

Quotes

  • “There’s only two ways to make money in business: One is to bundle; the other is unbundle.” ― Jim Barksdale

Resources