Sales

A sales development representative (SDR) is a sales professional who finds and qualifies potential customers at the beginning of the sales process. SDRs are responsible for the top-of-the-funnel activities, which are all the steps before a prospect is ready to buy. 

Responsibilities 

• Prospecting: Find new leads who match the company’s target market
• Qualifying: Determine if a prospect is likely to make a purchase
• Educating: Provide information about the company and its products
• Booking meetings: Set up meetings with qualified prospects
• Building relationships: Collaborate with marketing and account executives
• Maintaining records: Log interactions and activities with prospects and customers
• Reporting: Analyze data and provide reports

Role in the sales process

• SDRs are the first point of contact for potential customers 
• SDRs pass qualified leads on to Account Executives (AEs) who close the sales 
• SDRs help shorten the sales cycle by generating qualified leads 

Skills Strong communication skills, Ability to build relationships, Creative mindset, Proactive problem solving skills, and Understanding of complex sales cycles.